"Spanish designer/artist, Jaime Hayon's work is infused with a recognizable characteristic humor that goes hand in hand with superior workmanship and artistic integrity. So, it's no surprise that when the Barceló Hotel group asked him to add his unique touch to the redesign of the Barceló Torre de Madrid Hotel the results would be exceptional: The 142 meter tall building was constructed in 1957 and nine of its thirty four floors now house this ambitious hotel which has already become a modern landmark and a compliment to the arty Spanish metropolis it calls home."