"The Aishti Foundation is a 40,000 sq foot exhibition space in Jal el-Dib, a short drive up the Mediterranean coast from downtown Beirut. The foundation building will showcase works from Salamé's 2,000-strong collection as well as a variety of high end luxury retail shops. To celebrate the opening of The Foundation, Tony Salamé asked Sagmeister&Walsh to conceptualise and design a campaign around the intersection of fashion and art, while also highlighting its location by the sea side. We also created an animated series of the campaign for Instagram and their social channels."