It happens in Russia when Dairy Brands got Cannes Lions or request leading street artist to complete their branding. This time leading Russian modern calligraphy artist (and Calligraffiti Ambassador) Pokras Lampas was commissioned by "Molochnaya Kultura" ("Milk Culture") to create packaging for their eco-product dairy line. We salute companies that take a huge challenges to stand out by involving modern artists - that's a good way to develop the best customer relationship.