While some populists use "There is no Planet B" phrase without real input, guys from Amsterdam went further to prove the actual meaning behind that saying as "Start it from yourself". As we  tried to think of "..Planet B" from visual perspective during our Digital Decade 4, in 2016, nearly in the same time GUM-TEC created the backward process to extract actual rubber from chewing gum (yes, it is no more an eco-tree rubber). Later on they were baked by Amsterdam official "I AmSterdam" municipal group and asked designers from EXPLICIT to come back with a pair of recycled sneakers "Gumshoe". Real shoes are ready for pre-order now

Gum Drop Bin was an actual diploma of Gumshoe designer Anna Bullus at Brighton Uni, UK