Helvetica The Perfume™ is the first limited edition product from Guts & Glory, a creative collective based in Oakland, California. Yes, this is actually real, it is not a concept piece. It is an expertly produced object available for purchase and perfect for gifting. For the price of $62 you get a 2 oz of distilled water and 24k gold printing on bottle in, of course, Helvetica. Perfect gift for your friend "Designer" (at least if you cannot spend 800$ for a full original Helvetica typeface)