“LOEWE is well-known for its strive for perfection. The aspiration for the best possible visual and sound quality made the brand stand out. The combination of cutting edge technology and intelligent algorithms allow Loewe TV Models to impress a viewer not only with a beautiful picture but also with profound and elegant design concepts. PLAYD under direction of Paul Shtyler were thrilled by the opportunity to work on the latest collection by LOEWE. They joined forces with LOEWE creative team to produce a campaign devoted to the conscientious innovation and consistent care of clean materials – the key elements of responsible design. “