Magic and Sparkle are out transforming Christmas on behalf of Marks & Spencer. Moving Pictures completed over a hundred visual effects shots in RKCR/Y&R’s 2014 Christmas campaign for M&S, directed by Philippe Andre through Independent Films. A cheeky fairy named ‘Magic’ and her fledgling cohort ‘Sparkle’ take to the skies over Christmas to transform it with the help of M&S, swapping a dull alarm clock for a brassiere, revamping a drab wardrobe into a clothesline of glittering dresses and bringing two lovers together.