Once upon a time, Gabrielle “Coco” Chanel opened a shop from which she sold her hats.

Financed by her lover Arthur ‘Boy’ Capel, the seaside shop (located in Deauville) saw immediate success, and as they say, the rest is history. The subject of a new, black-and-white short film directed by current Chanel creative director Karl Lagerfeld, British star and face of Chanel Keira Knightley stars as the young Gabrielle, giving us a glimpse into Coco’s extraordinary fashion mind. “Tweed jackets are very chic on a woman” she observes in the film, which apparently was improvised, the stars making up their lines as they went along. In addition, Lagerfeld tapped favorite muses Stella Tennant, Saskia De Brauw, Lindsey Wixon and male model Brad Kroenig (and his 4-year old son Hudson) along with French actress Clotilde Hesme for roles in the film. The film marks a legendary 100 years for the French luxury brand. chanel-news.chanel.com

http://www.youtube.com/watch?feature=player_embedded&v=0o9dTCl0hkY