DESIGNCOLLECTOR

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Visual ASMR

Japanese Art studio Onesal has launched a self-initiated series of four short films proposing a novel visual approach to explain it.
Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin.

Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travels through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. 

Each of the shorts is inspired by elements in nature, architecture and timelapse photography.
The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments.
The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.

Sound Design

Since the concept of this short film is Visual ASMR, a big emphasis was put on the sound effects of the elements when they grow, evolve, collide among each other and their surroundings. Crisp, defined sounds effects that further accentuate the movement of the elements on the screen. All the elements of the film are felt as if they were real, inviting viewers to reach out and touch them.

Design Process