DESIGNCOLLECTOR

View Original

The Canopy at 900 North Michigan by Leviathan

Specialized creative agency Leviathan has closely collaborated with the 900 North Michigan Shops to engage visitors with content displayed on a massive 190-foot LED digital art installation on its atrium ceiling. The Canopy, as it's known, is the digital centerpiece of a larger reinvention of this iconic Chicago retail destination. Visible from the street and all seven floors, the installation is a key element transforming the 30-year-old complex into a 21st-century attraction drawing retailers and customers alike.