To help spread WWF’s sustainability message in a new way Leo Burnett Sydney helped people rethink how they consume by creating a range products called just. 100% natural and packaged in recycled and biodegradable materials, each was an alternative to a mass-produced product, free from plastic containers. Made available at produce markets, just reminded people that they were already buying many of the ingredients they need to live more sustainably. A dedicated microsite also housed a series of simple and light-hearted ‘how-to’ videos to show how easy it is to use the products while promoting WWF’s core aim of creating a world where humanity and nature live in harmony.

http://www.youtube.com/watch?v=3fcrYg5gq7w

More videos on WWF JUST

http://www.youtube.com/watch?v=ejbhu5wAI9w