Emotional Art Gallery by Jesper Lindborg
During two weeks in March hundreds of Clear Channel’s digital billboards in Stockholm’s Metro were transformed into a digital art exhibition where 6 artists were asked to create a piece that would portray a unique positive feeling. The art was then triggered by people's real-time emotions — through analyzing the current mood of the citizens and their use of social media throughout the day. The aim was to help people feel happier and less stressed whilst commuting.
Motion designer Jesper Lindborg was tasked to portray the feeling of being safe. “The aim was to set a familiar yet abstract tone, using tactile objects and materials. The piece is divided into 3 sections; soft bodies, foam and cloth. Each represents different layers of protection however, all share the same caring and comforting aspect. The marble statue is not only a link that illustrates the fragile and beautiful but is also humanizing and identifiable.”
