The first virtual movie theatre #imagineQ7 by DEPARTÁMENT

Virtual reality is often perceived as an individual experience but guys from DEPARTÁMENT Agency went further and adapted VR-technologies for mass use in event industry. They synchronised 100 Samsung Gear VRs for collective immersion into the alternative world, and made the first virtual reality movie theatre. Coined as #imagineQ7 it was the first car presentation to be delivered entirely in VR environment, simultaneously for 800 persons audience at a time.

Audi Q7 presentation #imagineQ7 Moscow

Concept & Production by DEPARTÁMENT Agency: Petr Ivanov, Pavel Nedostoev, Yulia Sigunova, Vasily Greshnev, Vlad Alexandrov Design of virtual show by SILA SVETA Studio Technical support by Interactive Lab Company