The Generative Gatsby

Created by Vladimir V. Kuchinov, The Generative Gatsby: Jazzed Up Typography is a book that highlights the furious rhythms of the jazz era, altering prose to a new typographic frontier and transforming the final outcome to an encyclopaedia of dance styles of the Roaring Twenties. All layouts were produced by generative design where authentic music scores arranged for ‘big band’ were translated in the text composition of carefully selected typefaces by notes parameters such as pitch, velocity, position and duration.

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