3rd Wave of Inspiration
Since 2003
One of the best music video magicians did it again. OK Go released a new mind-bending and eye-popping masterpiece for their song “Love”.
The band's latest high-concept music video clip was uniquely filmed in the iconic Budapest train station, utilizing a remarkable setup that included 29 robotic arms, an impressive total of 60 mirrors, and a dazzling array of eye-popping props and colorful costumes that are sure to capture the viewer's attention.
Known for their tireless endeavor to come up with new techniques and ideas, OK GO never ceases to surprise and excite fans with insurmountable creativity put into their music videos, which have won the world's most prestigious awards from Cannes Lions to the Grammys. For “Obsession for Smoothness,” OK GO ventures beyond their comfort zone once again and partners with a team of world-class professionals to create, not just an exciting new video, but something that would become a phenomenon.
Let's start with SIX Inc., the creative agency – Japan's award-winning advertising agency with several international awards under their belt, led by much coveted creative director Jin Saito. Next up is Daito Manabe, founder and technical director of Rhizomatiks Research – one of the most renowned digital artists in the world, who pushes the boundaries of digital creativity into the unexplored territories. Manabe has been awarded several Cannes Lions, two times the Award of Distinction in the Ars Electronica, and three times the Excellence Prize in the Japan Media Arts Festival. This time, Manabe acts as media artist who develops the program that makes World’s First Paper Mapping music video possible.
The biggest challenge of this project lies not just in developing a program to control all 567 printers used during the shooting. This large-scale production involves designing graphic patterns to be printed on each piece of Double A paper – design made by Karan Singh. Project also recruits the talent of MIKIKO, the choreographer behind many memorable music videos including ones of BABYMETAL, Perfume, Salyu and Sakura Gakuin. MIKIKO will design movements of all 4 members of OK GO and make sure they are coordinated with the Paper Mapping background.
Shot in one take, every single element from rhythm, music, the flow of paper, movement blocking to choreography needs to be precise – you can't miss even by a millimeter. Professionalism aside, the success lies as much in the degree of “Obsession” put into the project by all involved – an obsession to create this phenomenon of world-class smoothness.
“The song “The One Moment” is a celebration of (and a prayer for) those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them. ”
OK GO did it again. The whole motion capture process took 4 seconds, and the results are just epic. But don't forget to read about how they achieved it this time
Russian airlines S7 supported new music video of OK Go by letting them get crazy inside Zero Gravity airplane. Guys made 21 flights on Zero Gravity IL-76 plane and only the last one flight was successful to made a full video. Read more on http://www.s7.ru/okgo All photos made by Alexander Cheban
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When I hear "Ok Go just released new video", I stop doing anything I was doing before and rush to the screen. Bless their cameraman and creators OK GO did it again! "This time the Chicago four-piece are on board motorised Honda unicycles for a routine performed with colourful umbrellas and hundreds of extras. It was captured in one single shot at Japan's Chiba Prefecture using a custom "multi-copter camera". Singer Damian Kulash and Kazuaki Seki directed the video, with creative direction by Morihiro Harano." via DT
OK Go are back with mind-blowing and smile-glueing awesomely built tricky music video "The Writing's On the Wall". OK I stop now - go watch it! Now!
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